# Background Information

{% content-ref url="background-information/what-is-web3-and-why-does-it-matter" %}
[what-is-web3-and-why-does-it-matter](https://docs.shopnext.io/whitepaper/background-information/what-is-web3-and-why-does-it-matter)
{% endcontent-ref %}

{% content-ref url="background-information/what-keeps-web3-from-world-adoption" %}
[what-keeps-web3-from-world-adoption](https://docs.shopnext.io/whitepaper/background-information/what-keeps-web3-from-world-adoption)
{% endcontent-ref %}

{% content-ref url="background-information/why-did-we-start-with-ecommerce" %}
[why-did-we-start-with-ecommerce](https://docs.shopnext.io/whitepaper/background-information/why-did-we-start-with-ecommerce)
{% endcontent-ref %}

{% content-ref url="background-information/why-does-loyalty-matter" %}
[why-does-loyalty-matter](https://docs.shopnext.io/whitepaper/background-information/why-does-loyalty-matter)
{% endcontent-ref %}

{% content-ref url="background-information/why-was-shopnext-born" %}
[why-was-shopnext-born](https://docs.shopnext.io/whitepaper/background-information/why-was-shopnext-born)
{% endcontent-ref %}