> For the complete documentation index, see [llms.txt](https://docs.shopnext.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shopnext.io/whitepaper/background-information.md).

# Background Information

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[What is Web3 and why does it matter?](/whitepaper/background-information/what-is-web3-and-why-does-it-matter.md)
{% endcontent-ref %}

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[What keeps Web3 from world adoption?](/whitepaper/background-information/what-keeps-web3-from-world-adoption.md)
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[Why did we start with eCommerce?](/whitepaper/background-information/why-did-we-start-with-ecommerce.md)
{% endcontent-ref %}

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[Why does loyalty matter?](/whitepaper/background-information/why-does-loyalty-matter.md)
{% endcontent-ref %}

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[Why was ShopNEXT born?](/whitepaper/background-information/why-was-shopnext-born.md)
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