ShopNEXT
English
English
  • 📖Whitepaper
    • ⚡Litepaper
    • 📄Abstract
    • 🌱Background Information
      • What is Web3 and why does it matter?
      • What keeps Web3 from world adoption?
      • Why did we start with eCommerce?
      • Why does loyalty matter?
      • Why was ShopNEXT born?
    • đŸ›ī¸Our business models
    • đŸ•šī¸How to play
      • Partnered deals
      • Subscription plan
      • What are NFT cards (bonus cards)?
        • Redeem and open NFT card case (bonus card case)
        • Boost NFT cards (bonus cards)
        • Recharge NFT cards (bonus cards)
      • Reward index
      • NFT card (bonus card) marketplace
      • Rewards calculation
      • Fees and rules
      • V3 migration notice
    • â›“ī¸Our blockchain platform
    • 💰Our tokenomics
      • NEXT token
      • Revenue streams
    • đŸ—Ŗī¸Our referral program
    • đŸ’ĒOur team
    • 🤝Our partners & backers
    • 📍Our roadmap
    • 📝Change log
    • âš ī¸Disclaimer
    • 📃Terms of Use
    • 🔏Privacy Policy
    • 🎰Guess Right Win Gifts T&C
  • 🤔FAQ
  • 🧩LINKTREE
  • đŸ› ī¸Tutorials
    • â‰ī¸How to buy NEXT to upgrade MOON level for beginners, step-by-step
    • â‰ī¸How to install Binance wallet
    • â‰ī¸How to buy USDT on Binance
    • â‰ī¸How to register a Metamask Wallet and add the NEXT token
    • â‰ī¸How to buy NEXT on PancakeSwap
    • â‰ī¸How to upgrade MOON member with Metamask
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  1. Whitepaper
  2. Background Information

Why did we start with eCommerce?

Rapid growth in information technology has changed the way people do business. It has changed everything from the product development, marketing, selling process, and communication channels. eCommerce is the buying and selling of goods or services via the internet, and the transfer of money and data to complete the sales. It's also known as electronic commerce or internet commerce.

There are many aspects of how eCommerce is growing strongly around the world. Below are some of them. Easy to use: The advance in smartphones makes online shopping easier than ever. Within a few clicks, people can complete online shopping and wait to receive the items in front of their doors. Lower the cost: With a plethora of eCommerce sites and neck and neck competition among them, the prices of the products are affected the most. This has led to high-quality products at low prices and great offers. Personalized shopping experience: Using AI, big data, and machine learning to learn customer behaviors, many eCommerce platforms can understand customers very well and actively offer the product that customer wants. It is not so exaggerated to say humans now almost turn from active to passive shopping. Borderless: eCommerce makes it possible for people to shop around the world.

With all these advantages, ShopNEXT decided to leverage our experience and knowledge in online shopping to offer a novel way to reward cash-back in token. After 6 months of testing and gaining feedback, we have grown organically quite well to about 200K mobile app users. However, there are few pain-points with the affiliate model that prevent us from expanding globally quickly. After deep dive research on both fintech and blockchain, we have found a recipe to make the Shop-To-Earn model grow at a better scale. As such we launched the new model: rewarding blockchain tokens on every card payment.

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Last updated 2 years ago

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