> For the complete documentation index, see [llms.txt](https://docs.shopnext.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shopnext.io/whitepaper/our-roadmap.md).

# Our roadmap

<table data-header-hidden><thead><tr><th width="185"></th><th width="201"></th><th width="253"></th><th width="247"></th><th width="218"></th></tr></thead><tbody><tr><td></td><td><mark style="color:purple;"><strong>Phase 1</strong></mark><br><mark style="color:purple;"><strong>Jan 2023 - Dec 2023</strong></mark></td><td><mark style="color:purple;"><strong>Phase 2</strong></mark> <br><mark style="color:purple;"><strong>Jan 2024 - Jun 2024</strong></mark></td><td><p><mark style="color:purple;"><strong>Phase 3</strong></mark> </p><p><mark style="color:purple;"><strong>From July 2024 onwards</strong></mark></p></td><td><mark style="color:purple;"><strong>Phase 4</strong></mark> <br><mark style="color:purple;"><strong>From 2025 onwards</strong></mark></td></tr><tr><td><strong>Objective</strong></td><td><mark style="color:green;">Product test</mark></td><td><mark style="color:green;">User acquisition</mark></td><td><mark style="color:green;">Merchant acquisition</mark></td><td><mark style="color:green;">Engagement</mark></td></tr><tr><td><strong>Tasks to be done</strong></td><td><ul><li>Select Vietnam as the pilot market for model and product test</li><li>Improve and complete product</li></ul></td><td><ul><li>Expand to global markets</li><li>Acquire massive users by rewarding token at top merchants using our own budget</li><li>Analyze user and merchant database to define top active markets</li></ul></td><td><ul><li>Acquire merchants at the top active markets by offering more advanced loyalty activities</li><li>Optimize merchants commission and reward budget</li></ul></td><td><p></p><ul><li>Create a location-based AR environment for merchants to engage with their customers (inspired by Pokemon Go)</li></ul></td></tr></tbody></table>