> For the complete documentation index, see [llms.txt](https://docs.shopnext.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shopnext.io/whitepaper/background-information/why-was-shopnext-born.md).

# Why was ShopNEXT born?

ShopNEXT is a Web3 Loyalty Platform utilizing card payment, NFT and gamification with the Shop-To-Earn model. ShopNEXT was originated by Shopiness, the top cashback platform in Vietnam, which had 700,000 users that generate $4M GMV & 1M transactions every month. We know the huge potential of blockchain technology and want to leverage our knowledge in the eCommerce industry to build the most user-friendly token onboarding platform. Our business model may change over time but our ultimate vision for ShopNEXT is always to solve the biggest problem of the blockchain space: *bringing Web3 to the mass* - while help merchants *grow business* and contribute to rapidly *stimulate the world economy*.

> *<mark style="color:purple;">**We want to turn Web3 awareness to token ownership by creating a loyalty platform on blockchain where users can easily and safely own their first tokens through daily shopping activities and at the same time helping merchants grow their businesses.**</mark>*