# Our business models We plan to use a cashback + token reward model to onboard users to Web3. Cashback has been a trend in the eCommerce business for years - on top of discounts it puts a certain amount of money in customer wallets, which they can avail for further transactions. Cashback, as such, spurs the customer to make future purchases itself. The process ensures that both the company and customers gain - the customer always has extra cash for purchases and the company can assure further sales. Today many companies and eCommerce platforms are using cashback as the most efficient customer loyalty scheme. Similar to cashback in traditional business, at ShopNEXT, people can just use our mobile app to do online shopping as normal and get cashback in fiat and NEXT token rewards straight to their wallets. So they can earn their very first tokens easily without any additional cost. We have also designed a gameplay with NFT cards to add more utility for NEXT. This gameplay also aims to make shopping more fun and enhance user's engagement. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.shopnext.io/whitepaper/our-business-models.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.