# Our tokenomics We introduce the first Shop-To-Earn model that boosts the shopping experience to the next level. $NEXT plays a role as the loyalty token ShopNEXT ecosystem. Our business model is sustainable as we can generate revenue from both internals (in-app gameplay) and externals (merchants/card issuers). The external profits can make us survive well even when the growth of new users decreases gradually over time, just by boosting current users spending. ![](https://3504352944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fnm8vMlQqJcB2qckYK5LL%2Fuploads%2FHp7cpKKYlYSH12FhW1Xj%2FCollaboration.png?alt=media\&token=5123376f-d2c3-4c2f-ae15-f69d871fed46) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.shopnext.io/whitepaper/our-tokenomics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.