# Our tokenomics

We introduce the first Shop-To-Earn model that boosts the shopping experience to the next level. $NEXT plays a role as the loyalty token ShopNEXT ecosystem. 

Our business model is sustainable as we can generate revenue from both internals (in-app gameplay) and externals (merchants/card issuers). The external profits can make us survive well even when the growth of new users decreases gradually over time, just by boosting current users spending.

![](https://3504352944-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fnm8vMlQqJcB2qckYK5LL%2Fuploads%2FHp7cpKKYlYSH12FhW1Xj%2FCollaboration.png?alt=media\&token=5123376f-d2c3-4c2f-ae15-f69d871fed46)