> For the complete documentation index, see [llms.txt](https://docs.shopnext.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shopnext.io/whitepaper/our-team.md).
# Our team
ShopNEXT's path to success is led by a distinguished team with proven on-field experience in ad tech, eCommerce, and blockchain. The team has demonstrated the ability to operate and move quickly and efficiently as one by the current success of Shopiness, a top cashback platform in Vietnam with an average $4M monthly GMV.
**Core Team:**
{% tabs %}
{% tab title="Linh Le - CEO" %}
* Founder and CEO of Shopiness.
* Distinguished 12-year career in Digital Marketing and eCommerce
* Agency awarded Gold, Silver, and 2 Bronze in the last 4 years in Digital and Creative.-
* Studied Business Administration & Foreign Trade University Vietnam.
* Linkedin :
{% endtab %}
{% tab title="Tony Tran - Strategy Head" %}
* 5 years experienced crypto investor.
* Head of Community, Liquidity Network, 2th Layer project on Ethereum.
* Lead Engineer at GE Renewable Energy.
* Ph.D in Manufacturing Systems and Technology from Nanyang Technological University under Singapore MIT Alliance honor program.
* Linkedin:
{% endtab %}
{% tab title="Phong Dinh - Technology Head" %}
* CTO of Shopiness.
* Distinguished 15-year career in Software Development.
* Technical Lead at NCT Corp.
* Senior Engineering Manager at Be and Tiki
* Studied Information Technology at University of Natural Sciences.
* Linkedin:
{% endtab %}
{% tab title="Duy Nguyen - Partner Head" %}
* 5 years experienced crypto and stock trader.
* Distinguished 12 years in Marketing and Customer Relations at Yeah 1 Corporation.
* Founder of SMB Media (acquired by Yeah 1 Corporation).
* Linkedin:
{% endtab %}
{% endtabs %}
